Standard Chartered Bank, a global financial institution, wanted to strengthen its digital presence and engage target audiences through financial literacy webinars. The bank collaborated with AdToro to reach the right audiences through programmatic advertising and email marketing.
Standard Chartered Bank recognized the need to strengthen its digital presence and engage its audience in a more meaningful way. The specific goal was to increase attendance at financial literacy webinars targeting individual and corporate clients.
The challenge was twofold: reach a diverse audience effectively and ensure a high registration-to-attendance conversion rate.
Audience segmentation: Standard Chartered Bank collaborated with AdToro to segment audiences based on demographics, financial behavior, and interests. This allowed messaging to be tailored to specific audience groups.
Multi-channel programmatic advertising: Programmatic ads ran across social media, financial news websites, and industry-specific forums. Dynamic creatives personalized ad content by audience segment, increasing relevance.
Retargeting: Users who interacted with ads but did not register were shown follow-up ads with compelling reminders and messages to nurture conversion.
Segmented email marketing: The bank used well-segmented email lists so recipients received content aligned with their interests and demographics. Each webinar email highlighted the value of attending, speaker credentials, and a clear registration call to action.
Automation and personalization: Automated email sequences sent reminders and additional information before each webinar. Personalized subject lines and content helped increase open rates.
The combined programmatic and email strategy increased both the quantity and quality of webinar registrations. Standard Chartered Bank improved digital engagement, reached a diverse audience, and positioned itself as a trusted source of financial education.
AdToro helped Standard Chartered Bank build a repeatable webinar growth model by blending audience segmentation, retargeting, automation, and personalized email engagement.
